This section explains the purposes for which we use personal data about our business contacts and their representatives. More detail about the types of personal data that we might use for these purposes can be found in section 4 below.
We use personal data for marketing purposes, typically in relation to current or potential clients and their representatives. This includes providing you with original insight, commentary and research on data, marketing and research, early notifications of exclusive events, webinars and updates on our products and services.
We will not make contact with you for marketing purposes through any channel (such as email, telephone or post) if you have told us that you don't want to hear from us in that way. Please note that if you ask us not to contact you for marketing purposes, you might still hear from us for other reasons – for example, as part of our ordinary relationship management activity.
We use personal data for relationship management purposes. Relationship management is the ongoing maintenance of our relationship with our clients, suppliers and their representatives. This could include activities such as letting you know about service changes, projects and campaigns, planned maintenance activity, contacting you with billing enquiries, inviting you to events and webinars, dealing with your enquiries, or asking you about what sorts of services you want us to develop.
We use your personal data to provide you with information and services that you have asked for. For example, if you commission a project or campaign, we will use your contact details to keep you informed of progress. If you sign up to one of our events or webinars we might use your contact details to let you know how to access it.
Monitoring and improving our website
We use information such as how different people navigate around our website, how long they spend on particular pages, whether they download any of our content (including service information, agreements, white papers and so on) in order to help improve the user experience of our website. It also allows us to tailor the website to match your interests and preferences better and helps us understand who has visited which pages to determine the most popular areas of the website. This information is also used for security and system administration and to generate aggregate non-personalised information for use by us.
Legal and regulatory purposes
We may use your personal data for legal and regulatory purposes. For example, this might include responding to complaints or enquiries from you or a regulator about how we have used your personal data.